The Most Expensive Thing in the World

By Steve McCoy, New Patriot PAC Staff Writer

What is the most expensive thing in the world? Your attention.

Take a minute to think about how many advertisements you must endure to watch a thirty-minute television show? Everyone of those ads cost money and are trying to capture your attention. Superbowl adds are known to be the most expensive ads on tv. It was reported that a thirty second spot for the 2021 Superbowl cost a whopping 5.5 million dollars. Television shows are funded by advertising. All vying for your attention. Magazines are filled with adds. Sports stadiums are named after companies who spend the right to put their name on it. Professional athletes wear the names of their sponsors.  “Click Bait” is a recent term introduced with web browsers and used to describe the exaggerated claims and the unbelievably fantastic, all in the effort to get you to “click” on the link. During a political season the advertisements are seemingly endless as candidates struggle to gain your attention. Billions and billions of dollars are spent each year in the effort to get your attention.

Why do they do it? Because the techniques work. They have studied us. They know the psychology behind the most successful methods to capture our attention and then, get our money.

And truthfully, I have crafted my words, and titled my article to get your attention as well. What is my motivation? Am I also out to manipulate and coerce you? Some might believe so.

If you haven’t noticed, we live in a hostile world. People do bad things to other people. Jesus acknowledged that when he told his disciples, “I am sending you out as sheep in the midst of wolves, so be wise as serpents and innocent as doves.” (Matt10:16) His instruction is a warning to be aware there are evil people who are trying to harm us, and yet, we are not to be as they are, doing whatever it takes to get what we want.

What does this have to do with our current political environment? Glad you asked. This may not be the most evil time in history, none-the-less, it requires us to be discerning if we are to hold onto freedom and a law and order society. We must learn to determine what is true and what is a lie. We must learn to distinguish between those trying to con us and those who really want what is good and right for our communities, our schools, our businesses, and our families. Traditional news sources have largely betrayed us and are no longer reliable. The politicians boast of all the good things they are doing for us as they drive us further and further in debt, accumulating power for themselves that was never granted to them, saying one thing and doing another. Big business seems committed only to their revenue stream; money, money, money. They support whatever benefits them.

In this environment finding the truth takes effort. Understanding the motivation behind what is being said or done is even harder, and very important in determining if they deserve our attention and support. We want to think the best of people, to give them the benefit of the doubt. However, many have become untethered to what is good. The sex education agenda is designed to corrupt our children. They are releasing convicted criminals back into society. They enable drug abuse and mental illness and call it compassion and care. The motivation behind these is dubious at best.

What can we do?

Share this on your Facebook page. Tell your friends about The New Patriot PAC. Sign up for email alerts from the New Patriot PAC. Join the team. Forward this in an email to your friends and tell them about what we are trying to do. Ask your neighbors what they think about the rising cost of gas, or the school sex ex bill, or the defunding of the police. Donate a few dollars to a candidate or group that supports conservative views.

Want to do more? Become a precinct committee man or woman. This is the grass roots position representing the party to the public. If common sense conservatives are going to reclaim our state, it will start here.

What else? Watch Pushback, Tuesday’s at 6:00 PM to hear current information about what is happening ( . And tune into Common Sense with Chief Culp at 7:00 PM ( .  Attend the Ignite The Right freedom rally in April:

Do I have your attention? Be careful to whom you give it. Be ‘wise as a snake’ and learn true and right and good in this world that is lying to us all the time. If we are to hand our freedom and rights to the next generation, it will be because we were willing to stand up for them today. There are a growing number of organizations working to protect our freedoms. Discern which one’s support truth. Then support them. Stand up.  For the good of the country. For the benefit of your family.

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Christopher Gergen

Founder / Executive Director

The New Patriot PAC is the premiere conservative PAC led by veteran political strategist, Christopher Gergen. The Culp for Governor campaign (the organization that is the genesis of the New Patriot PAC) raised and spent over $3.3 million in support of Loren Culp’s candidacy, broadcast  TV spots and radio ads, secured more individual contributors than Culp’s top Republican opponent’s combined, built a file of thousands of active, newly engaged conservative supporters across the state, utilized cutting edge technology not used in Republican Washington politics prior to 2020 and built an online community larger than the Washington State Democrat Party, Washington State Republican Party and the combined totals of all of his Republican challengers. The New Patriot PAC will be the ONLY PAC with field offices in the battleground areas with boots on the ground and the ONLY PAC running Spanish-language ads on TV and online.

The New Patriot PAC is committed to bringing people together and uniting them behind conservative values and the movement we represent.